Profile: Sheffield’s Helen of Troy

Bob Rae at The Star (UK) prfiles Helen of Troy a manufacturer of hair rmeoval devices and products:

The Brightside Lane-based leading designer and marketer of personal care products will take Veet, the leading supplier of depilatory creams and waxes for women, into a new area, electrically-powered hair removal devices…. The products, launched in Spring 2009, include epilators, shavers and bikini trimmers.

Full article (thestar.co.uk)

Another article (marketingweek.com)