Advanced Medical Institute

Advanced Medical Institute

Advanced Medical Institute is a Minnesota-based company which offers various cosmetic treatments, including hair removal with Palomar’s EsteLux IPL devices.

Contact information:

Address: 2121 Cliff Drive – Suite 212 Eagan, MN 55122
Phone: (800) 989-HAIR (651) 687-9936
Fax: (651) 687-0639

OHIO: 1375 Kemper Meadow Dr. Suite #3 Cincinnati, OH 45240
Toll Free: 1-888-636-7710
Phone: (513) 851-6425
Fax: (513) 851-6491

MASSACHUSETTS: 1 Apple Hill Drive Route 9 East Natick, MA 01760
Toll Free: 1-800-947-9876
Phone: (508) 647-0829
Fax: (508) 651-2664

CALIFORNIA: 1635 El Camino Real Millbrae, CA 94030
Phone (650) 742-1010
Fax (650) 742-6311

CALIFORNIA: 591 W. Hamilton Avenue Suite #224 Campbell, CA 95008
Phone (408) 376-2038
Fax (408) 376-0348
Advanced Medical Institute

KENTUCKY: 2303 Hurstbourne Village Dr. Suite 100 Louisville, KY 40299
Toll Free: 1-800-801-7570
Phone: (502) 495-1128
Fax: (502) 491-1902

Background and update

Advanced Medical Institute was initially listed on this site for their promotion of a questionable method of hair removal. On September 20, 2001, The U.S. Food and Drug Administration initiated a review into promotional claims made by this company following a formal complaint about their promotion of transdermal hair removal as permanent. Advanced Medical Institues have stated they no longer use this device or have a relationship with its manufacturer (see letter below)

January 20, 2003

Dear Ms. James:

Advanced Medical Institute, Inc. is a very reputable and ethical company. We proudly display a direct link to the Better Business Bureau as we have never had a complaint.

Our position has always been that we merely represent information that is provided to us by the manufacturers of the devices used at our centers. (Enclosed is a copy of a letter from the American Electrology Association.)

The information that you are displaying on your website regarding Advanced Medical Institute and its hair removal method using the term "Transdermal Hair Removal" or any association with Mr. Lee Cole or any of his devices is inaccurate and harmful to our company.

We have seen some very good results using the method known as "Transdermal Hair Removal". However, with the new advancements in technology made available to us, we have discontinued the method referred to as "Transdermal Hair Removal" and have discontinued doing business with Mr. Lee Cole or any of his associate suppliers in all of our locations.

If you will reference our website: you will see that we are no longer marketing Transdermal Hair Removal and have discontinued any reference to the term Transdermal Hair Removal in all forms of our advertisements.

Not all of our centers provide hair removal services, but the ones that do, have purchased the new EsteLux Pulsed-light hair removal system manufactured by Palomar. This system has been FDA approved for "Permanent Hair Reduction" It would be greatly appreciated if you would be kind enough to delete any and all negative reference made to the Advanced Medical Institute organization on your websites.

Thank you in your promptness in resolving this matter.


Wallace M. Schmelz

Mr. Schmelz may "merely represent information that is provided" by the manufacturers, but it is his company’s responsibility to confirm the legality of claims made by manufacturers. The Federal Trade Commission states:

The advertising agency also may be held legally responsible for misleading claims in ads. Advertising agencies have a duty to make an independent check on the information used to substantiate ad claims. They may not rely on an advertiser’s assurance that the claims are substantiated. In determining whether an ad agency should be held liable, the FTC looks at:

the extent of the agency’s participation in the preparation of the challenged ad; and
whether the agency knew or should have known that the ad included false or deceptive claims.

Rather than just repeating what the manufacturer says about a product, catalog marketers – including companies with online catalogs – should ask for material to back up the claims. If the manufacturer doesn’t come forward with proof or turns over questionable material, a catalog marketer should see a yellow "caution light." This is especially true for products with extravagant performance claims, health or weight loss promises, earnings guarantees, and the like. In writing ad copy, catalogers should stick to the claims that can be supported and avoid embellishing manufacturers’ representations. Most importantly, catalog marketers should trust their instincts when a product sounds too good to be true.

If you were treated with transdermal hair removal at an Advanced Medical Institute location and wish to sue for a refund in small claims court, please contact me through the Feedback page. I can also assist you in locating a lawyer who can represent you in a class action suit.

Regardless of issues behind the transdermal hair removal issue, this company has been very responsive to letters requesting them to drop their association with Rejuvenu. Hairfacts wishes Advanced Medical Institute the best as they move forward with the EsteLux, a method of hair removal that’s been cleared by FDA and backed with published clinical data.