Boston Globe: Gillette sharpens its focus on women

Great article by the Boston Globe’s Jenn Abelson on Gillette’s research & development on hair removal:

As Gillette tries to extend its grip on the global grooming market, a company that built its reputation tackling hirsute masculinity is trying to conquer the tricky, but rapidly expanding business of understanding what women want. Women’s shaving is Gillette’s fastest-growing blades and razors division, and Venus, the brand it launched for women in 2001, took in more than a half-billion dollars in sales last year. The Boston shaving giant’s owner, Procter & Gamble Co., wants to double that figure in the coming years.

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