Article on history of Nad’s hair removal founder

Syria-born Australian Sue Ismiel founded Nad’s hair removal in 1992. The sticky paste became a popular and heavily marketed option for home use hair removal.

It was going really well, so I invested in a TV advertising campaign. Then it really took off — we had a call centre where we took the orders and my family and I would work like crazy in the garage, making the gel to fill the orders.

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