Daphne Gordon of the Toronto Star has a piece on the Benefit chain of no-appointment brow bars that cater to busy professional women in need of facial hair removal:
Benefit must be onto something. The San Francisco-based cosmetics company, founded by twin sisters Jane and Jean Ford 31 years ago, opened its first Brow Bar in 2003, identifying it as a niche area that would allow the brand to grow globally. Five years later, with more than 50 bars waxing women worldwide, Benefit aims to open 40 more locations by the end of this year.
This 20-minute ritual – known as the Benefit brow job – costs CDN$23
Full article [thestar.com]