Common, but some consumers find the caustic ingredients cause skin irritation or even chemical burns.
A chemical dissolves hair at the skin’s surface.
Inexpensive, fast, sometimes painless, can be done at home, available almost anywhere.
Effect lasts a short time– anywhere from a few hours to several days. Dark-haired users may have visible “shadow” of dark hair under skin. Often requires use every two or three days. Can cause skin irritation and cuts. Can be a severe skin and eye irritant
Equipment: From under $1.00 to $8.00 a bottle.
Accessories: Baby oil, gloves, old towel
Marketing terms and tactics: