Hair Away by Body EQ Hair Away is a depilatory and topical hair inhibitor sold by
BodyEQ.com.
Hair Away or any other hair-related
products sold by Body EQ should be avoided by all consumers.
Given that there is no published proof of this claim and given
their history of pushing cut-rate products, this is definitely
one to avoid. It's just an Epil-Stop wannabe.
Contact information
Address: 834 S. Broadway 5th Floor Los Angeles, CA 90014
Phone: 213 243-1503
Phone: 213-243-1505 ext 111
Fax: 213 243-1509
Email: custserv@BodyEQ.com
Email: makfirst@AOL.COM
Old address: P.O. Box 79097 Los Angeles, CA 90015-9998
Old address: 834 S Broadway, 4/F Los Angeles, CA 90014
Old address: Textile Post Office P.O. Box 555370 Los Angeles,
CA 90055
Old phone: 213-622-0327 (Unitex)
Old fax: 213-622-0692
Names associated with this product
John Leper: Chief Marketing Officer JohnL@stanfordintl.com
“Michael Mak” (probably a pseudonym)
“Michael Ng”
“Marisa H.”
Company names used:
Stanford International Holding Corporation
Unitex Trading Corp
MegaMooch (beauty and bath products)
Other domains:
iwatchclub.com
stylefoundry.com
megamooch.com
stanfordintl.com
Background
As I noted with many hair removal scams, the real business is
affiliate commission, not the product sold. From  AffiliateFirst.com:
"BodyEQ affiliates use our highly effective links and
banners. Exciting sweepstakes and gift-with-purchase offers
drive a high volume of traffic to generate sales and commissions.
To earn 22% commission, sign up as a BodyEQ.com affiliate at
Commission Junction. And send your visitors to the ultimate
skincare, bath & body, beauty and nutrition center!"
The Body EQ people have also been involved in the sale of dirt-cheap
wristwatches of questionable quality and the generation of mailing
lists through sites that offer free junk like their cheap stopwatches.
They are now moving into the bigger world of cosmetics, as evidenced
by the Hair Away product.
These kind of affiliate programs are frequently used by questionable
companies. They allow them to do aggressive marketing by making
others do the selling for them. Unfortunately, "rogue affiliates"
often rersort to unsavory activities in order to make the sale.
One of their affiliates has been doing some spamming to a South
Dakota ISP as of summer 2002, which is certain to bring them to
the attention of some anti-spam people they would rather not meet.
BodyEq
affiliates' spamming history
Stanford International Holding Corporation
834 S. Broadway, 5th Floor, Los Angeles, California, 90014
TEL (213) 243-1505 FAX (213) 243-1509
BodyEq spams me
To demonstrate the problem of scum like BodyEQ using rogue affiliates,
On February 6, 2003, a BodyEq affiliate spammed me. The spamboy
affiliate involved had the code name t933o.
Received: from BodyEq.com ([64.201.128.11])
From: Delivery@BodyEq.com
Subject: NOTICE OF SHIPMENT. YOUR REPLY IS REQUESTED.
http://www.bodyeq.com/t933o/
Legal threat
I received the following from John Leper in December 2002:
December 11, 2002
Andrea James
Hairfacts.com
Post Office box 13217
Chicago, IL 60613
Subject: Slanderous depiction of BodyEQ on HairFacts.com website
Ms. James:
This letter is in regard to your website and your slanderous
depiction of our company BodyEQ, it’s product line, and
affiliations. We’d like to give you this opportunity to
rectify the situation before we proceed with legal action.
Your following derogatory statements are without merit and unjustifiable:
1. “… and given their history of pushing cut-rate
products, …”
2. “The BodyEQ people have also been involved in the
sale of dirt-cheap wristwatches of questionable quality and
the generation of mailing lists through sites that offer free
junk like their cheap stopwatches.”
3. “Unfortunately, “rogue affiliates” often
resort to unsavory activities in order to make the sale. One
of their affiliates has been doing some spamming though a
South Dakota ISP as of summer 2002, which is certain to bring
them to the attention of some anti-spam people they would
rather not meet.”
Our merchandizers go to great lengths to find the best products
available. All of our products are researched and tested thoroughly.
Our watch line is made by the same manufacturers who supply
major brands. As well, our skin and body care products are manufactured
by the same laboratories and suppliers that provide products
for companies such as Bath and Body Works and Marshall’s
stores.
Your practice of defaming products without proer research and
investigation is in turn providing your readers with nothing
more than unjustifiable opinion without foundation.
Your association of a south Dakota ISP with our company is
and additional unmerited slanderous remark. We send email only
to individuals who have opted to receive such communication.
If the above-mentioned remarks are not rectified immediately
we will be forced to analyze the amount of damage your slanderous
comments and website have caused to our corporate image and
sales revenues and proceed with legal action to recoup those
losses.
We hope to be able to resolve this matter expediently. Please
notify me of your corrective actions by December 20, 2002 to
avoid legal action.
Regards,
[signed]
John Leper
Chief Marketing Officer
Tel: 213-243-1505 ext 111
Fax: 213-243-1509
Email: JohnL@stanfordintl.com
My emailed reply (this wasn't even worth wasting a stamp and
envelope on):
Mr. Leper:
I am in receipt of your letter dated December 11, 2002 regarding
comments on my website hairfacts.com about your company Stanford
International Holding Corporation.
I have addressed your objections in order:
1. You have a history of pushing cut-rate products, including
“unlimited free watches” and other marketing gimmicks.
I see nothing erroneous in this statement.
2. Your watches are sold at dirt-cheap prices and even given
away free, according to your own marketing materials. My examination
of your promotional materials led me to the opinion that they
are of questionable quality. Again, nothing erroneous, and
I am legally entitled to express my opinion regarding the
quality of your products and your marketing tactics.
3. There are currently dozens of emails promoting bodyeq.com
designated as spam by their recipients. Many are recorded
on the newsgroup news.admin.net-abuse.sightings, which usually
only represents a tiny fraction of actual abusive email sent
out. I have changed the word “through” to “to”
in the sentence in question. These spams promoting your company
begin in late 2001 with affiliate http://www.bodyeq.com/a383d
and continue through this year with http://www.bodyeq.com/h112702a.
I have added your name to the page and will make any other
changes as warranted. I hope I have addressed your concerns.
Please contact me if I can be of further assistance.
Andrea James
Conclusion
Would you expect something legitimate from a company that promotes
products with a name like megamooch? I wouldn't.
Bottom line: Consumers should consider this Hair Away product
the same way they would if someone on the street came up and said,
"Hey buddy, wanna buy a watch?"
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