GHR sales site "Mirror Image" Targeting a vulnerable consumer group
Stephens Manufacturing maintains a web page titled "Mirror
Image presents GHR Personal"
 http://www.wow-me.com/mirrorimage/frmain.htm
GHR is obviously targeting transgendered consumers with this
page, using an image (named "trans.gif") of a man looking
into a mirror and seeing a woman. The html source code for this
GHR page lists as search engine keywords: "transgender, TG,
transsexual, dragqueen, trannie, transvestite..."
GHR manufacturer Judith Stephens talks about the joys of being
"beautiful, sleek, smooth." They lure customers who
have "a significant amount of hair" and want to avoid
"pain or prying eyes." The Mirror Image page also targets
those who like to remove all of their pubic hair: "Remove
hair painlessly from the most sensitive areas of your and your
partner's bodies."
For scams like the GHR Personal, transgendered women are the
perfect target:
They are desperate to remove their
hair quickly and are willing to believe anything.
Gender transition is very expensive.
Permanent removal of masculine facial hair costs thousands of
dollars and takes a very long time. Some are willing to try
anything that might save them money.
They are often closeted and don't want
to seek professional hair removal for fear of being discovered.
When they find it doesn't work as claimed,
they usually won't try to get their money back for fear of being
outed.
Most transgendered women do not have the time or money to waste
on scams, but that's not a concern for GHR manufacturer Judith
Stephens. Along with her bogus claim of permanent, and illegal
claim of painless, Judith Stephens targets those seeking "personal
and private" hair removal. She's happy to exploit their vulnerability
and desperation to make a buck.
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