American Hair Removal System An electric tweezer scam that branched out into "transdermal
electrolysis." They change their name frequently, and have
used Eloc Manufacturing,  International Hair Removal
Systems and later Rejuvenu International Limited.
This company appears to still be in operation under Ruth Ellen
Morris.
On 1/14/02 8:25 PM, Walter Simmons at douglen@duplinnet.com wrote:
I gather from your web site that you truly feel you are helping
the greater public and for that I commend you. However, there
are many facts that are either untrue or falsely reported on
your part. One in question is the American Hair Removal system.
True it was originated by Lee Cole (a very dubious character
indeed as we have had personal contact with him in the past)
but he did not change his company name several times for deceitful
reasons as you have reported. Mr. Cole lost his company in a
court battle with another partner of which you have failed to
recognize in your report. This partner is still manufacturing
the American Hair Removal system with a good bit of success.
Mr. Cole, knowing the success of the equipment, attempted to
reproduce it under a different name. Again he was sued and lost.
Not one to give up on a good thing, he began his design of the
similar Phaser equipment which has no FDA input what so ever.
We have been state educated and trained in the electrolysis
field for many years ( something I suggest you do in order to
get technical facts correct instead of reading research as I
see from your report). We resent being called scam artists as
our main concern is to our client's well being and the results
for which they pay good money to achieve. As You, we were very
skeptical of the transdermal system having used the needle system
for years. Unlike your account we decided that the only way
to responsibly disclaim the equipment was to purchase one and
prove it unworthy. To our total surprise two years later, the
results were as good, and in some cases better than the old
needle technique. Sorry to rain on your parade, but we can back
up our efforts with many happy and satisfied clients' testimony.
I will dispute most of your reported quack claims. First, it
is called in the industry by true professionals, permaninant
hair reduction. It is physically impossible to achieve 100%
hair removal with any method. Second, transdermal is virtually
painless. As each person's tolerance level is different, so
will each person feel different levels of current with the treatment
but by all means not pain. Third, we operate a clinic and have
an abundance of proof from successful results achieved. Forth,
nowhere will you find the company claim the hair can conduct
energy. You have falsely reported that the hair is a poor conductor
of electricity. This is incorrect. Hair is a non-conductor of
electricity. Also, the treatment is extremely more involved
than smearing gel on the skin and zapping it with a swab. Something
you would know if you did a true objective study on the subject.
Even with the needle technique, it is not the current that kills
the root but the lye created by the skin as a result of the
galvanic current placement. And again plucking is painful and
not even temporary as the hair immediately begins a re-growth
cycle. (From your web site, it sounds as if Lee Cole ticked
you off too). Last, the equipment sold as home use is a scam.
It takes much more power to effectively kill a hair root than
is safe to sell to the general public. Not everyone will get
the same results as you correctly stated because of a number
of causes from smoking to hormones.
All I would ask is that you do a deeper study on the technique
and history by maybe contacting Ruth Ellen Morris ( the owner
of American Hair Removal System, Inc.) and getting a more in-depth
perspective. That is if you truly are a consumer activist and
not a scam writer with a grudge. I too am a writer but do not
ask for free donations to promote my agenda whether right or
wrong. If I feel strongly enough to peruse a cause, I pay my
own way to create the appearance a sincerity.
Below is my response:
Hi Mr. Simmons--
Thanks for taking the time to contact me. As you note, I am
working to educate people about the various types of hair removal
out there. I was not aware of the court cases involving ownership
of AHRS. I am extremely interested in setting the record straight
about American Hair Removal Systems' history. I have found that
for legal reasons, it is best for all parties involved to correspond
in writing when dealing with matters even tangentially related
to Lee Cole.
I would like to add your corrected information as soon as possible.
Obviously, I need to verify everything. Can you tell me the
dates, locations, and numbers of the court cases which Ms. Morris
won against Mr. Cole?
I would also be interested in the name and location of the clinic
where this procedure is being performed, and the contact information
for satisfied consumers. I know it can be difficult to find
consumers willing to discuss their hair removal experiences
publicly, but if you have any information, I'd love to have
it.
My information about hair conductivity addresses claims made
by Mr. Cole in his FDA submission. I am not aware of recent
AHRS promotional material by Ms. Morris. To be honest, until
I got your letter, I thought AHRS was no longer operational.
I would be happy to discuss hair conductivity in greater length,
based on studies I've read by Feughelman, et al.
The term "permanent hair removal" has a vexing history,
as you note. Both electrolysis equipment and the original AHRS
electric tweezer were cleared to make claims of "permanent
hair removal," which is why I discuss the term. The current
Rejuvenu site uses the term "permanent hair removal,"
even though FDA has told them not to. As I note in my section
on the use of the word permanent, the term as used in the industry
is often different than the way consumers might use it. I agree
that permanent hair reduction is a better term.
I very much look forward to a continuing correspondence on
this matter. Like you, I am very interested in setting the record
straight about Ms. Morris and her company. Please forward this
to Ms. Morris and have her contact me. I prefer email, but I
can provide a ground mail address as well. Again, I appreciate
your help!
Andrea James
Contact information
Address: 230 North Bennett Street,
Suite 101, Southern Pines, NC 28387
Phone: (800) 257-9987 or (910) 692-7120
Fax: (910) 692-7987
website: http://www.ihrsinc.com/
email: info@ihrsinc.com
Available devices
TE-429
TE-629
TE-829
Notes
Although this device has been cleared by FDA, there is considerable
controversy surrounding the effectiveness of the device. For details,
see my electric tweezer
petition to FDA.
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hair removal
facts
for consumers
